Ecom Millionaire Mastery By Kevin Zhang

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Module 1: Introduction To Ecommerce

Lesson 1: Understanding the Entrepreneurial Mindset
‚ÄčLesson 2: The eCommerce Skillset
‚ÄčLesson 3: Opportunities Beyond Drop Shipping

Module 2: Branded Niche Dropshipping

‚ÄčLesson 4: My Unique Approach to Dropshipping
‚ÄčLesson 5: Discussing Other Approaches: The General Store
‚ÄčLesson 6: Discussing Other Approaches: The Single Product
‚Äč‚ÄčLesson 7: What is Branded Niche Dropshipping?
‚Äč‚ÄčLesson 8: How to Find your Perfect Niche
‚ÄčLesson 9: An Expert Approach to Sourcing on Aliexpress

Module 3: Ecommerce Consumer Psychology

‚ÄčLesson 10: The Importance of Understanding Consumer Psychology
‚ÄčLesson 11: The Four Pillars of Consumer Psychology
‚ÄčLesson 12: The Three Types of Buyers and Target-Conscious Acquisition
‚Äč‚ÄčLesson 13: The Five Golden Steps to Generating Sales

Module 4: Shopify Store Mastery

Lesson 14: Introduction to Shopify and Web Design
‚ÄčLesson 15: Understanding the importance of Adobe Photoshop
Lesson 16: Discussion on the Importance of Apps and Services
‚Äč‚Äč‚ÄčLesson 17: How to find Affordable and high-Quality Image Creatives on the Internet
‚ÄčLesson 18: The Fabulous 5 Keys to an Engaging Website
‚ÄčLesson 19: How to Name Your Brand and Pick a Domain Name
‚Äč‚ÄčLesson 20: The Characteristics of an Effective Product Page
‚Äč‚Äč‚ÄčLesson 21: How to Turn AliExpress Images into Engaging and High-Quality Pictures (5 methods)
‚Äč‚ÄčLesson 22: How to Write Incredible Product Descriptions using the Circle of Value Framework
‚Äč‚ÄčLesson 23: Warning Against Common Bad Practices and Insight into Optional Page Elements
‚Äč‚ÄčLesson 24: How to Add Trust Badges to Your Product Page
‚Äč‚ÄčLesson 25: How to Add Multiple Tabs to Your Product Page
‚Äč‚ÄčLesson 26: How to Add in Videos to Your Product Page
‚ÄčLesson 27: How to Add in Sizing Charts to Your Product Page
‚ÄčLesson 28: How to Add in Photo Reviews to Your Product Page
‚ÄčLesson 29: Navigating the Shopify Platform
‚ÄčLesson 30: Navigating the Shopify Theme and App Store
‚ÄčLesson 31: The Theory Behind Brand Logos
‚ÄčLesson 32: Step-by-Step Logo Creation: Example 1 (Fight Cartel)
‚ÄčLesson 33: Step-by-Step Logo Creation: Example 2 (Soul Bottoms)
‚ÄčLesson 34: Step-by-Step Logo Creation: Example 3 (Modern Habitat)
‚ÄčLesson 35: Step-by-Step Logo Creation: Example 4 (Lucca Leather)
‚ÄčLesson 36: Step-by-Step Logo Creation: Example 5 (The Pet Park)
‚ÄčLesson 37: Overview of District Theme
‚ÄčLesson 38: Configuring the District Theme Skeleton
‚ÄčLesson 39: Step-by-Step Banners Creation: Example 1 (Fight Cartel)
‚ÄčLesson 40: Step-by-Step Banners Creation: Example 2 (Soul Bottoms)
‚ÄčLesson 41: Step-by-Step Banners Creation: Example 3 (Modern Habitat)
‚ÄčLesson 42: Step-by-Step Category Picture Creation: Example 1 (Fight Cartel)
‚ÄčLesson 43: Step-by-Step Category Picture Creation: Example 2 (Soul Bottoms)
‚ÄčLesson 44: Step-by-Step Category Picture Creation: Example 3 (Modern Habitat)
‚ÄčLesson 45: Step-by-Step Final Touches: Example 1 (Soul Bottoms)
‚ÄčLesson 46: Step-by-Step Final Touches: Example 2 (Modern Habitat)
‚ÄčLesson 47: Creating a Home Page collection on District theme
‚ÄčLesson 48: Overview of Prestige Theme
‚ÄčLesson 49: Configuring the Prestige Theme Skeleton
‚ÄčLesson 50: Step-by-Step Banners Creation: Example 1 (Lucca Leather)
‚ÄčLesson 51: Step-by-Step Banners Creation: Example 2 (The Pet Park)
‚ÄčLesson 52: Step-by-Step Category Picture Creation: Example 1 (Lucca Leather)
‚ÄčLesson 53: Step-by-Step Category Picture Creation: Example 2 (The Pet Park)
‚ÄčLesson 54: Creating an Instagram Feed on the Home Page
‚ÄčLesson 55: How to Organize Products within a Collection
‚ÄčLesson 56: How to Create a Contact Us Form
‚ÄčLesson 57: How to Create an Order Tracking Page on Your Website
‚ÄčLesson 58: Essential Website Pages to Have in Order to be Legally Compliant
‚ÄčLesson 59: How to Create a Comprehensive Website Footer
‚ÄčLesson 60: How to Remove ‚ÄúPowered by Shopify‚ÄĚ From Your Website Footer
‚ÄčLesson 61: How to Increase Conversion Rate and Capture Valuable Data Using Wheelio (Exact Configuration)
‚ÄčLesson 62: How to Speed up the Editing Process Using a Bulk Editor
‚ÄčLesson 63: How to Optimize Load Time on Your website
‚ÄčLesson 64: Protecting Your Website From CopyCats

Module 5: Setting Up Your Facebook Account for Advertising

Lesson 65: Setting up your Business Manager
Lesson 66: Setting Up a Facebook Page for Your Business
‚ÄčLesson 67: Setting up Your Ad Account and Creating Your Pixel
‚ÄčLesson 68: Creating a Back-up Pixel and Easy Catalogs using Trackify

Module 6: Making engaging and Highly Profitable Advertisements

Lesson 69: Introduction to Facebook Creatives
‚ÄčLesson 70: The Anatomy of a Facebook Advertisement
‚ÄčLesson 71: The 4 Characteristics of an effective Facebook Advertisement
‚ÄčLesson 72: Introduction to Making effective Facebook Creatives
‚ÄčLesson 73: Still Image Creatives
‚ÄčLesson 74: Step-by-Step Still Image Ad Creation: Example 1 (Fight Cartel)
‚ÄčLesson 75: Step-by-Step Still Image Ad Creation: Example 2 (Soul Bottoms)
‚ÄčLesson 76: Step-by-Step Still Image Ad Creation: Example 3 (Modern Habitat)
‚ÄčLesson 77: Slideshow Creatives
‚ÄčLesson 78: Step-by-Step Slideshow Ad Creation: Example 1 (Fight Cartel)
‚ÄčLesson 79: Step-by-Step Slideshow Ad Creation: Example 2 (Soul Bottoms)
‚ÄčLesson 80: Step-by-Step Slideshow Ad Creation: Example 3 (Modern Habitat)
‚ÄčLesson 81: Carousel Creatives
‚ÄčLesson 82: Step-by-Step Product Angle Carousel Creation
‚ÄčLesson 83: Step-by-Step Best Seller Carousel Creation
‚ÄčLesson 84: Step-by-Step Product Video Carousel Creation
‚ÄčLesson 85: Video Creatives
‚ÄčLesson 86: Step-by-Step Video Ad Creation: Example 1 (Soul Bottoms)
‚ÄčLesson 87: Step-by-Step Video Ad Creation: Example 2 (Modern Habitat)
‚ÄčLesson 88: How to Write Effective Copy: My Plug and Play Writing Process
‚ÄčLesson 89: Step-by-Step Copywriting: Example 1 (Fight Cartel)
‚ÄčLesson 90: Step-by-Step Copywriting: Example 2 (Soul Bottoms)
‚ÄčLesson 91: Step-by-Step Copywriting: Example 3 (Modern Habitat)
‚ÄčLesson 92: Discussion: Using Emojis Effectively in Ad Copy

Module 7: Facebook Ad Strategy Mastery (Part 1)

Lesson 93: Introduction to Facebook Advertising
Lesson 94: Understanding the Power of Facebook Advertising
‚ÄčLesson 95: Setting up Facebook Ad Manager for Expert Data Analysis
‚ÄčLesson 96: Breaking Down Facebook Ad Manager
‚ÄčLesson 97: The 5 Core Principles of Facebook Ad Strategy
‚ÄčLesson 98: The Three Audiences on Facebook Advertising
‚ÄčLesson 99: The 3 Phases of Scaling Facebook Advertising
‚ÄčLesson 100: How to Launch Facebook Ads on Day 1
‚ÄčLesson 101: How to Leverage Shopify Analytics
‚ÄčLesson 102: Understanding the Efficacy of Warm Traffic and Re-Targeting
‚ÄčLesson 103: How to Set Up a Retargeting Campaign
‚ÄčLesson 104: Framework for Data Analysis and Improving Performance
‚ÄčLesson 105: Understanding ROAS and Cost Per Purchase
‚ÄčLesson 106: Leveraging Order Metrics for Basic Accounting
‚ÄčLesson 107: Losing so You Can Win
‚ÄčLesson 108: Creating Lookalike Audiences after 100 Recorded Purchases
‚ÄčLesson 109: Using Trackify to Make LAA‚Äôs and Hidden LAA‚Äôs
‚ÄčLesson 110: Marketing Effectively to Foreign Countries
‚ÄčLesson 111: Manual Bidding Explained
‚ÄčLesson 112: How to Solve Ad Fatigue, Audience Fatigue, and Product Fatigue
‚ÄčLesson 113: The Importance of Continuous Testing
‚ÄčLesson 114: My Evergreen Ad Strategy: The Spider-Wed Method

Module 8: Facebook Ad Strategy Mastery (Part 2)

Lesson 115: Everything you need to know About CBO’s
Lesson 116: Advanced CBO Strategy 1
‚ÄčLesson 117: Advanced CBO Strategy 2
‚ÄčLesson 118: Advanced CBO Strategy 3
‚ÄčLesson 119: Advanced CBO Strategy 4
‚ÄčLesson 120: Advanced CBO Strategy 5
‚ÄčLesson 121: Shotgun Surf
‚ÄčLesson 122: Sniper Method
‚ÄčLesson 123: Manual Bid Scatter bomb (John Style)

Module 9: Most Important Business principles to understand for eCommerce

Lesson 124: Revenue or Total Sales
Lesson 125: Cost of Goods Sold (COGS)
‚ÄčLesson 126: Gross Margin
‚ÄčLesson 127: Average Order Value
‚ÄčLesson 128: Target CPA or Target Cost per Acquisition
‚ÄčLesson 129: Cash Flow
‚ÄčLesson 130: High Ticket vs. Low Ticket Items
‚ÄčLesson 131: The Magical Ratio and Price Testing
‚ÄčLesson 132: Subscription Based Model
‚ÄčLesson 133: Free + Shipping
‚ÄčLesson 134: Product Bundles

Module 10: Email Marketing and SMS Marketing for Dropshipping

Lesson 135: Effective Email Marketing: Email Blasts
‚ÄčLesson 136: Effective Email Marketing: Automated Email Flows
‚ÄčLesson 137: How to Set Up SMS Marketing

Module 11: A/B Testing and Multivariate Testing

Lesson 138: How to Set Up A/B Testing
‚ÄčLesson 139: How to Set Up a Multivariate Test

Module 12: Customer Support Best Practices

Lesson 140: Introduction to Customer Support
‚ÄčLesson 141: How to Fulfill Your First Order
‚ÄčLesson 142: How to Start with Customer Service for Your Store
‚ÄčLesson 143: How to Hire a Team and Automate the Process
‚ÄčLesson 144: How to Handle Returns and Exchanges: Finding a 3PL
‚ÄčLesson 145: How to Handle Returns and Exchanges: Crafting your Returns Policies
‚ÄčLesson 146: How to Handle Returns and Exchanges: Dealing with Angry Customers
‚ÄčLesson 147: How to Set up Zendesk
‚ÄčLesson 148: How to Set up a G Suite
‚ÄčLesson 149: How to Set up Facebook Comment Moderation

Module 13: Keeping Your Business Alive and Out of Trouble

Lesson 150: Introduction to Legal Compliance
‚ÄčLesson 151: When to Form a Business Entity or LLC
‚ÄčLesson 152: Dealing with State Tax
‚ÄčLesson 153: Facebook IP Infringement
‚ÄčLesson 154: Dealing with Facebook Customer Feedback Need to film video on Setting shipping speed
‚ÄčLesson 155: Facebook‚Äôs Advertising Policies Explained
‚ÄčLesson 156: How to Retrieve a Banned Facebook Ad Account
‚ÄčLesson 157: Key FTC Compliance Laws you Need to Know
‚ÄčLesson 158: Dealing with the BBB and other Watchdog Groups
‚ÄčLesson 159: How to Navigate Payment Processors
‚ÄčLesson 160: The Dreaded Match List + 5 Year Ban

Module 14: Building Advanced Infrastructure and Achieving Full Automation

Lesson 161: The Importance of Building Infrastructure
‚ÄčLesson 162: The Principles of Automation and Freeing up Your Time
‚ÄčLesson 163: A Look Behind the Scenes of my Ecommerce Organization
‚ÄčLesson 164: Finding the Right Team Members for Your Business ‚Äď The Management Mentality
‚ÄčLesson 165: The importance of Hiring Slow and Firing Fast
‚ÄčLesson 166: Giving People More than They Deserve
‚ÄčLesson 167: How to Leverage Upwork and Fiverr to Outsource Projects
‚ÄčLesson 168: Understanding your Supplier on Aliexpress
‚ÄčLesson 169: How to Negotiate a Deal with your Aliexpress Supplier
‚ÄčLesson 170: The 3 Principles of Doing Business with the Chinese
‚ÄčLesson 171: How to Improve your Order Delivery Times
‚ÄčLesson 172: Branding Products and Adding Customer Packaging
‚ÄčLesson 173: Finding Alternative Suppliers
‚ÄčLesson 174: Consolidating your Suppliers into One
‚ÄčLesson 175: Moving Away From AliExpress and Oberlo Fulfillment
‚ÄčLesson 176: Adding Your Supplier into Shopify
‚ÄčLesson 177: How to Configure Spreadsheet-Based Fulfillment
‚ÄčLesson 178: Navigating the Ongoing Trade War with China

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